Constance Laborie is co-founder and CTO of IACrea, the AI platform that helps real estate professionals create their visuals — photos, virtual home staging and videos — in seconds. She leads the product and technical development of the platform and writes practical guides on real estate photography, virtual home staging and the use of AI in real estate.
Writes aboutReal Estate PhotographyLead GenerationReal Estate MarketingVirtual Home StagingTutorialsComparisonsReal Estate Video
Articles by Constance Laborie
Real Estate Marketing
Real Estate Logo: Design Rules and Where to Use It
Real estate logo rules that hold up at 48 pixels, the disclosures a logo can't replace, and how to use it as a watermark, in video, and on social media.
Virtual Home Staging
Home Staging for Real Estate Agents: Who Pays for Staging?
Home staging for real estate agents: physical or virtual, who pays for staging (seller, agent, or offered with an exclusive listing), and how to pitch it.
Lead Generation
CMA Report: What to Include, a Sample, and Winning Listings
CMA report guide for agents: what a comparative market analysis should include, a page-by-page sample, MLS comps, and how to turn it into a listing.
Lead Generation
Floor Plan for Listing Presentations: Win the Exclusive
A floor plan for your listing presentation, scanned on-site in five minutes, helps you win the exclusive listing when a seller interviews three agents.
Real Estate Marketing
Floor Plan Cost in 2026: The Real Estate Agent's Comparison
Floor plan cost in 2026: compare a photographer add-on, a drafter, free software and an all-in-one app, and the true cost at your yearly listing volume.
Real Estate Photography
Room Scan App on iPhone: From LiDAR Scan to 2D Floor Plan
Room scan app on iPhone: which models have LiDAR, how to scan each room cleanly, mistakes to avoid, and real timing for a listing-ready 2D floor plan.
Tutorials
How to Edit Real Estate Drone Video with AI (2026)
How to edit real estate drone video: pair your aerial shot with AI clips of the interior in the IACrea editor, no outside software needed. Free trial.
Lead Generation
AI Real Estate Lead Generation: 4 Levers and Real Costs
AI real estate lead generation in 4 steps: attract, capture, qualify with an AI agent, and convert. What the chatbot should ask, and US cost-per-lead data.
Virtual Home Staging
Virtual Staging ROI: The Real Numbers in 2026
Virtual staging ROI backed by NAR's 2025 staging data: cost vs. physical staging, days on market, offer value. Run the math on a listing in 4 steps.
Real Estate Photography
AI Real Estate Photo Editing: The Complete 2026 Guide
AI real estate photo editing: the 5 edits that matter, before/after examples and US disclosure rules to enhance listing photos without misleading buyers.
Real Estate Marketing
Real Estate Content Strategy: The 2027 Guide for Agents
Build a real estate content strategy that lasts: content pillars, a content calendar, content ideas by channel, and AI tools. A step-by-step 2027 guide.
Comparisons
Best AI Tools for Real Estate Agents: 6 Picks for 2026
The best AI tools for real estate agents in 2026: 6 picks for listing photos, CRM, CMAs, seller leads, transactions and meeting notes.
Lead Generation
AI in Real Estate 2026: What Has Really Changed
AI in real estate in 2026: virtual staging, AI video, the HDR effect, and prospecting. What changed for agents, backed by NAR data, and what didn't.
Tutorials
How to Schedule Real Estate Posts on Instagram and Facebook
How to schedule real estate posts on Instagram and Facebook with IACrea: connect your accounts, build the post, publish now or plan it. Step-by-step guide.
Real Estate Photography
Wide Angle Lens for Real Estate Photography: Pros & Pitfalls
Choosing a wide angle lens for real estate photography? The best focal length (16-24 mm), how to fix distortion, and the mistakes that oversell a room.
Real Estate Video
Real Estate Virtual Tour vs AI Video: Which to Choose?
Real estate virtual tour or AI listing video? Compare cost, turnaround, immersion and reach, with a clear verdict for every type of home.
Real Estate Photography
Real Estate Photography Tips: 14 Field-Tested Techniques
Real estate photography tips for agents: how to take real estate photos that sell, from prep and framing to natural light, the HDR effect, and AI editing.
Real Estate Photography
Real Estate Photo App: How to Choose One in 2026
Real estate photo app buying guide: the 6 features that matter, why an on-site HDR effect beats desktop editing, and what to budget in 2026.
Lead Generation
Real estate prospecting with IACrea: a complete guide for IAD agents
Generate real estate leads with IACrea's automated prospecting. Targeted Facebook campaigns, integrated prospect management: a complete guide for IAD agents.
Real Estate Photography
HDR Real Estate Photography: How to Get It Right
HDR real estate photography explained: tripod, bracketing, exposing for the windows and natural editing for bright interiors with clear window views.
Real Estate Photography
Real Estate Photography With iPhone: Complete 2026 Guide
Real estate photography with iPhone, step by step: 5 camera settings, framing rules and an AI HDR effect for listing photos that look professional.
Real Estate Marketing
How to Write a Real Estate Listing That Sells (2026)
How to write a real estate listing description that gets showings: a clear headline, a 3-block description, fair housing pitfalls and AI photo editing.
Virtual Home Staging
Virtual Staging Empty Rooms: A Guide for Vacant Condos
Virtual staging turns empty room photos of a vacant condo into furnished, move-in-ready listing photos in seconds. Step-by-step guide + before/after.
Real Estate Photography
The IACrea App: A Complete Guide to Every Feature
A guide to the IACrea app for iPhone and Android: AI HDR effect, blue sky, virtual staging, video clips and web sync. Every feature, step by step.
Virtual Home Staging
Virtual Staging for Real Estate: The Complete 2026 Guide
Virtual staging for real estate agents: how AI virtual staging works, what it costs, how to disclose it, and the mistakes to avoid on your listings.
Real Estate Photography
Real Estate Photography: Complete 2026 Guide for Agents
Real estate photography for agents: what a photographer costs in 2026, the shot list room by room, the gear you need, HDR on your phone, virtual staging.