Constance Laborie is co-founder and CTO of IACrea, the AI platform that helps real estate professionals create their visuals — photos, virtual home staging and videos — in seconds. She leads the product and technical development of the platform and writes practical guides on real estate photography, virtual home staging and the use of AI in real estate.
Writes aboutReal Estate PhotographyReal Estate MarketingLead GenerationVirtual Home StagingTutorialsComparisonsReal Estate Video
Articles by Constance Laborie
Real Estate Marketing
Price of a 2D real estate floor plan in 2026: the true comparison
Price of a 2D real estate floor plan in 2026: compare surveyor services, free software and all-in-one apps, and the true cost based on your annual mandate volume.
Real Estate Photography
Scanning a room with the iPhone: from measurement to 2D floor plan
Scanning a room with an iPhone: which model to use, techniques for an accurate measurement, common mistakes, and the real-time process for a publishable 2D floor plan.
Tutorials
Create a real estate drone video with IACrea AI (2026)
How to create a real estate drone video: combine aerial shots and interior AI clips in the IACrea editor, without any external software. Free trial.
Lead Generation
AI Real Estate Lead Generation: The Complete Guide 2026
How to generate qualified real estate leads with AI: channels, costs, qualification, and tools. The complete guide for agents and brokers in 2026.
Virtual Home Staging
Virtual home staging ROI: the real figures in 2026
Sale timelines, negotiation margins, cost per mandate: the real ROI of virtual home staging, backed by FNAIM and NAR data. Calculate yours in 4 steps.
Real Estate Photography
Real estate photo editing with AI: the complete 2026 guide
Real estate photo editing with AI: essential techniques, before/after, and legal framework. The comprehensive guide to enhancing your listings without misleading your buyers.
Real Estate Marketing
Content Strategy for Real Estate Agencies: Guide 2027
Building a solid real estate agency content strategy in 2027: pillars, calendar, formats, and AI tools. The complete guide to get started.
Comparisons
The 6 best AI tools for real estate in 2026
Comparison of the 6 best AI tools for real estate in 2026: visual marketing, estimation, data, prospecting. Use cases, costs, and adoption.
Lead Generation
AI Real Estate Report 2026: What Has Truly Changed
AI Real Estate Report 2026: key figures, virtual home staging, AI videos, and digital prospecting. Discover what has truly changed for agencies.
Tutorials
Posting on Instagram and Facebook: IACrea Real Estate Guide
Posting a property on Instagram and Facebook from IACrea: connecting accounts, creating visuals, scheduling. Step-by-step guide 2026.
Real Estate Photography
Wide-angle real estate: advantages, limitations, and pitfalls
The wide-angle captures an entire room in a single photo but can introduce distortion. Advantages, limitations, ideal focal lengths, and common mistakes to avoid in real estate.
Real Estate Video
360° Virtual Property Tour vs AI Video: Which to Choose in 2026?
360° virtual tour or AI video to sell faster? Complete comparison: costs, timelines, immersion, SEO. Verdict by property type. Try IACrea for free.
Real Estate Photography
How to photograph a property: 14 professional tips
Photograph your real estate listings like a pro: 14 on-site tips — framing, lighting, HDR, and AI — for listing photos that drive visits.
Real Estate Photography
How to choose a real estate photo app in 2026?
Which real estate photo app should you choose? The 6 most important criteria, the role of native HDR capture, and how much it costs. The neutral guide to help you decide.
Lead Generation
Real estate prospecting with IACrea: a complete guide for IAD agents
Generate real estate leads with IACrea's automated prospecting. Targeted Facebook campaigns, integrated prospect management: a complete guide for IAD agents.
Real Estate Photography
HDR real estate photography: definition and how to succeed
What is real estate HDR photography and how to master it? Definition, settings, tripod, and automatic HDR: the ultimate guide for bright, selling interiors.
Real Estate Photography
Real estate photos with a smartphone: complete guide 2026
Take photos of your properties with your smartphone: HDR settings, framing, and AI enhancement. The complete guide for professional real estate photos in 2026.
Real Estate Marketing
Effective Real Estate Listing: The Complete Guide 2026
Create an effective real estate listing: striking headline, a three-block description, and IA-staged photos. Full method + common mistakes to avoid for quicker sales.
Virtual Home Staging
Virtual home staging for empty apartments: the complete guide
Hard-to-sell empty apartment? AI-powered virtual home staging turns your photos into desirable properties in seconds. Guide + before/after.
Real Estate Photography
IACrea real estate photo application: all features
Discover the IACrea real estate photo app (iOS): automatic HDR, blue skies, AI enhancements, and web synchronization. The complete guide for professional listings.
Virtual Home Staging
Complete Guide to Virtual Home Staging for Real Estate Agents in 2026
Discover how virtual home staging is revolutionizing real estate sales: definition, benefits, a comparison with traditional staging, and how AI turns your photos of vacant properties into furnished interiors in seconds.
Real Estate Photography
Complete Guide to Professional Real Estate Photography 2026
Photograph your properties like a pro: equipment, techniques, lighting, and post-production. The comprehensive guide for real estate photos that sell.