Virtual home staging, video, 2D plan, and social media publishing: show the seller, right from the estimation, what their property will become in your hands.
Have you ever told yourself:
The seller signed elsewhere, with an agency that had a more detailed file?
Or even...
I arrive at the estimation with a price, while others come with a presentation plan
The seller is hesitating between a simple listing and an exclusive one, and I have nothing concrete to convince them
I prospect, but I meet sellers after they have already chosen an agency
IACrea gathers the visuals that get signed: the seller's property furnished virtually, in video, with its plan, ready to be pushed out.
What you show the seller during the estimation
Their own photo, transformed in a matter of seconds.
The seller's property in virtual home staging, based on a photo taken on-site
A video and a 2D plan to show how the ad will be distributed
Seller contacts in your area, before they choose an agency
Exclusive sales listing: what the seller expects before signing
An exclusive sales listing entrusts the marketing of the property to a single agency. The seller gives up selling on their own or through another agency for the agreed duration: they only sign if they are convinced that the agency will sell better and faster than the competition.
What convinces them is not an estimated price, but a concrete marketing plan: what the ad will look like, with what photos, what video, what plan, and where it will be distributed. This is exactly what IACrea allows you to show during the meeting, using the photos of the property itself.
Exclusive, semi-exclusive, or simple listing: what it means for the agency
The simple listing allows the seller to freely entrust the property to multiple agencies and to sell alone. The semi-exclusive listing allows them to sell by themselves but prohibits other agencies. The exclusive listing reserves the sale for one agency, including the seller.
For the agency, exclusivity justifies investing in marketing: virtual home staging for each room, video, 2D plan, and campaign on social media. In a simple listing, this investment also benefits competitors. This is the argument to present to the seller: exclusivity buys them a level of marketing that no one will provide for a shared listing.
How long does an exclusive listing last?
The duration is set in the listing, often ranging from three months to a year. The exclusivity clause is irrevocable for a maximum of three months; after this period, either party can terminate it at any time with a two-week notice.
These three months are the window during which the agency must prove its promise: photos and video published in the first week, regular distribution on social media, feedback to the seller. An exclusive listing that shows nothing for a month does not get renewed.
The estimation appointment: arriving with a marketing plan
Before the appointment, a photo of the property is enough to prepare virtual home staging of the main room and a short video. On-site, scanning with the iPhone produces the 2D plan in five minutes. The seller sees their own living room furnished, their own animated ad: the discussion about exclusivity takes on a different nature.
The seller book compiles these visuals in your branding, along with the plan and the distribution schedule. It’s a document the seller keeps and compares with what other agencies have provided.
Prospecting sellers before they choose an agency
Most listings are lost before the appointment: the seller has already met with two agencies. Targeted prospecting by area allows you to meet homeowners who have a selling project, while they are still comparing.
IACrea provides these seller contacts, then the visuals that turn the first exchange into an estimation appointment, and the appointment into an exclusive listing.
After signing: keeping the promise throughout the duration of the listing
An exclusive listing is renewed if the seller sees their property actively marketed. Publishing the retouched photos and the video as soon as it goes live, scheduling posts on social media, sending regular updates to the seller: all of this is done through IACrea, without a service provider.
Each property treated also feeds the agency's showcase: consistent and well-presented listings are the most visible argument for the next seller comparing options.
Customer reviews on IACrea
Here's what our customers say after using IACrea
"Thanks to IA Crea for allowing us to create high-quality images very quickly and with such great ease! I recommend it with an enthusiasm that matches the results obtained! It's awesome!"
Florence Edouard
"More than a tool, a beautiful revolution. Truly impressed since the beginning of iacrea. New features every month, attentive to its customers... In short, truly THE benchmark in terms of virtual home staging, and I would even say in photo editing. Bravo"
Jérémy Perez
E.S
"Good software, small startup problem but Pauline was able to fix it masterfully. I recommend it 100%. Emmanuel SZABO"
Emmanuel Szabo
"A magical tool that allows us in two minutes to create images. It allows us to furnish empty rooms, visualize a room once renovated, a before and after projection. Ultra convenient in our profession!"
Isabelle Treton
E.P
"IACrea allows me to give a quick projection of a room, a house with quality renderings. The immediacy of the realization allows for unparalleled interaction with customers or prospects. An essential tool for real estate transaction professionals."
Eric Paruzynski
"Great tool!!! Lots of choices, very smooth website, and superb high-quality render. The customer service is very responsive. I am happy to recommend IACrea."
Audrey Guilloteaux
FAQ
What is the difference between a simple listing and an exclusive listing?
The simple listing allows the seller the freedom to entrust their property to multiple agencies and to sell alone. The exclusive listing reserves the sale for a single agency during the agreed-upon duration. The semi-exclusive listing is an intermediate option: one agency only, but the seller can sell by themselves.
How long does an exclusive listing last?
The duration is set in the contract, often ranging from three months to a year. The exclusivity is irrevocable for a maximum of three months; afterwards, either party can terminate it with a two-week notice.
How to get more exclusive listings?
By meeting sellers before they have chosen an agency, and showing them right from the estimation what the agency will do with their property: virtual home staging on their own photos, video, 2D plan, social media distribution calendar. IACrea provides targeted seller contacts by area and the visuals that support the sales argument.
Does virtual home staging really help secure a listing?
Yes, because it is done using the seller's property photo during the appointment. Seeing their own living room furnished and bright is more convincing than any generic example and concretely shows what the listing will become.
What does the IACrea listing kit contain?
Virtual home staging and AI photo retouching, real estate video generated from photos, the 2D plan scanned with the iPhone, scheduling posts on social media, and generating targeted seller contacts by area. Everything is included in the subscription, starting at €20 excluding VAT per month.
Can the seller terminate an exclusive listing?
Not during the irrevocable exclusivity period, which is limited to three months. Beyond that, they can terminate it at any time with a two-week notice, just like the agency. This is why the first three months must show a property that is truly being marketed.
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