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General Terms of Use (GTU)

Last updated: 10/20/2025

1. Subject

These Terms of Use (the “Terms”) set out the conditions for using the iacrea.com website and the IACrea mobile application (iOS) (hereinafter, the “Site”), owned by IACrea SAS (hereinafter, the “Vendor”), whose registered office is located at 60 RUE FRANCOIS IER, 75008 PARIS, France, and associated services. By accessing the Site or using its services, you agree, without reservation, to these Terms. If you do not accept these terms, you must immediately cease all use.

2. Access to the Site and Use of Services

The website iacrea.com as well as the mobile application IACrea (hereinafter referred to as the "Services") allow the User to access a range of features for creating and distributing real estate content using artificial intelligence technologies. Access to the Services requires the creation of a personal account and subscription to an active plan. The subscription provides access to all available features, including: - Photo retouching and enhancement using artificial intelligence; - Transformation of photos into videos (photo animation); - Video montage creation; - Planning and publishing content on social media; - Access to the mobile application for capturing and enhancing photos. Each subscription includes: - A defined number of credits allowing the use of certain features (including photo animation into video and some AI processing); - A defined number of mobile licenses allowing the use of the mobile application and capturing enhanced photos. The features are accessible only for the duration of the active subscription.

3. Terms of Use

When accessing the website, the user agrees to: - Be of legal age and have full legal capacity. - Provide accurate registration information and update it in case of changes. - Use the website in accordance with applicable laws and regulations. - Not create multiple accounts for fraudulent purposes. - Verify the legality and compliance of the submitted and generated images, especially for commercial use.

4. Usage Restrictions

The User agrees not to: - Use automated means (robots, scripts, etc.) to interact with the Site. - Bypass security measures or access unauthorized data. - Use the Site for illegal, defamatory, or fraudulent purposes. - Share or resell their subscription without authorization. - Reproduce, copy, or redistribute the Site’s content without written permission from IACrea SAS (contact@iacrea.com). - Edit with AI any photos that allow identification of physical persons.

5. User Responsibility

The user is solely responsible for the images they submit and the generated content. They undertake not to infringe upon the copyrights, image rights, or trademarks of third parties. IACrea cannot be held liable for the use of the generated content, including in cases of commercial or public distribution.

6. Intellectual Property

The content of the website (source codes, texts, graphics, videos, trademarks, etc.) is the exclusive property of IACrea SAS. Any reproduction or use without written permission is prohibited. The images and videos created by the user on the website belong exclusively to them. They guarantee that they have the necessary rights to the files submitted. The submitted and generated images may be used by IACrea to improve its AI models, unless the user objects in writing. The user undertakes to refrain from the following: - Using the generated content to train other AI systems. - Attempting to access, copy, or alter IACrea’s algorithms. - Compromising the security or integrity of the system.

7. Operation of the Services and Access

Access to the services is subject to the subscription of an active plan. During the subscription period: - The User can publish an unlimited number of contents on social media through the platform, - The User can create an unlimited number of video edits, - The animation of photos into videos using artificial intelligence consumes credits. Mobile licenses: Each subscription includes a defined number of licenses allowing the use of the IACrea mobile application. A license corresponds to an authorized user able to capture photographs through the application. Enhanced photographs: Each subscription includes a defined number of photographs that can be captured and enhanced via the mobile application. Each capture and processing counts as one unit consumed. Beyond the included quantities, additional credits can be purchased. Data synchronization: Photographs taken through the mobile application are automatically synchronized with the User's account and stored on IACrea's servers to allow for processing and access from the Site. Content accessibility duration: Contents (photos, videos, projects) are accessible for a duration of 10 months as long as the subscription is active. In case of termination, the contents remain accessible for 1 month, after which they may be permanently deleted. These provisions also apply to photographs captured through the mobile application.

7 bis. Automated Advertising Campaigns Module - Specific Terms

The automated ad campaigns module allows the User to create and run ad campaigns on Meta (Facebook, Instagram) to promote real estate properties. Ads are run from a Facebook page owned by IACrea SAS. This module provides a tool for advertising on Meta, which may (but is not guaranteed to) generate seller and buyer leads. No guarantee of lead generation is offered. By using this module, the User expressly represents and warrants: - That they own the photos and content used for the ad campaigns, or hold all rights necessary to use them for this purpose. - That they hold a valid, active mandate for the property being advertised. - That they agree that IACrea SAS may run ads for the property on social networks, including Meta (Facebook, Instagram), from its own page. - That they agree that IACrea SAS may receive and forward to them the contact details of people interested in the property who have expressed their interest via the ads, if such contacts are generated. The User acknowledges that each ad campaign consumes a certain number of credits, which varies according to the selected parameters (budget, duration, targeting, etc.). Credits are deducted at the time the campaign is created. The User is solely responsible for ensuring that the advertising content complies with applicable law, including real estate advertising, personal data protection, and third-party rights. IACrea cannot be held liable for any consequences related to the use of the transmitted contact details or the distribution of the ads.

8. Using the Photo Capture Feature

The IACrea mobile app lets you capture photos on a mobile device and enhance them using artificial intelligence technologies. The User acknowledges that: - the generated images may differ from reality (brightness, colors, proportions, visual elements), - these modifications are intended to improve visual presentation and do not guarantee an accurate representation of the property, - it is the User’s responsibility to ensure that images used in a commercial context are not misleading or likely to mislead. The User is solely responsible for the use of images in the marketing of a property, particularly with respect to legal obligations regarding non-misleading advertising.

9. Free Trial Eligibility

A free trial may be offered to any new user with a valid business email address. IACrea reserves the right to refuse this trial in the event of a temporary email address, repeated use, or suspicious activity.

10. Use of Photos and AI

Use of photographs and artificial intelligence: The IACrea mobile app enables photo capture and automatic enhancement using artificial intelligence technologies, including HDR-type processing. The User acknowledges that: - The generated images may differ from reality (brightness, colors, contrast, overall appearance), - These enhancements are intended to visually showcase properties without guaranteeing a perfectly faithful representation, - It is the User’s responsibility to ensure that images used in a commercial context are not misleading or likely to mislead. The User is solely responsible for the use of the images, particularly in connection with the promotion or sale of real estate, and for compliance with applicable advertising regulations.

11. No guarantee of results

IACrea’s services are powered by artificial intelligence models. Generated results may vary and are not guaranteed. The User acknowledges that the renderings may differ from their expectations and that no guarantee of results is offered. No refunds will be issued for results deemed unsatisfactory.

12. Changes to the Terms of Use

IACrea reserves the right to modify these Terms of Use at any time. Changes will take effect as soon as they are posted on the Site. Continued use of the Site after the publication of the updated Terms of Use constitutes acceptance of these changes.

13. Limitation of Liability

IACrea strives to ensure the Site’s availability and reliability, but cannot guarantee the complete absence of errors, interruptions, or outages. Under no circumstances shall IACrea be liable for any direct or indirect damages arising from the use of the Site or generated content, including in the event of data loss, loss of profits, or business interruption.

14. Personal Data

Collected personal data is processed in accordance with the Site’s Privacy Policy. It is used solely for account management, billing, and service improvement. The User has the right to access, rectify, and delete their data. Photos taken via the mobile app may be automatically synchronized with IACrea’s servers to enable processing and storage.

15. Governing Law and Disputes

These Terms of Use are governed by French law. Any disputes will be submitted to the competent courts where IACrea SAS has its registered office, unless mandatory statutory provisions provide otherwise.

Use of YouTube API Services

Certain IACrea features allow you to publish and manage content on YouTube through the YouTube API Services. By connecting your YouTube account and using these features, you acknowledge and agree to be bound by the YouTube Terms of Service (https://www.youtube.com/t/terms). We encourage you to review them carefully. Your use of data obtained through YouTube is also governed by the Google Privacy Policy (https://policies.google.com/privacy).

16. Contact

For any questions regarding these Terms of Use or the use of the website, please contact: IACrea SAS, 60 RUE FRANCOIS IER, 75008 PARIS, France — Email: contact@iacrea.com