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IACrea Feature

Real estate photo editing software with AI, online

Sky replacement, empty or furnished rooms, HDR effect: edit your listing photos right in your browser, with nothing to install and no editing skills needed. 3 free credits, no credit card required.

Try for freeSee what it can do
See pricing
  • Result in 30 seconds
  • Your brand colors
  • 3 free credits
Photo virtually staged with IACrea
Original photo before IACrea AI editing
  • 4.6/5 on Google10,000+ users since 2023
  • Result in 30 secondsFrom a photo taken on your phone
  • Your brand colorsOn every image
  • 3 free creditsFor every real estate professional

You win the listing, shoot the home, and when it's time to go live…

How much time do you lose fixing your photos?

Between software to install, the learning curve and back-and-forth with an editing service, photo editing becomes the bottleneck before the listing goes live.

  1. 01

    Professional editing software is expensive and takes weeks to learn

  2. 02

    Outsourcing to an editor delays the listing by several days

  3. 03

    Empty or cluttered rooms don't make anyone want to book a showing

  4. 04

    A dark photo or a gray sky lowers the listing's click-through rate

  5. 05

    Every portal expects a different format and file size

IACrea brings all of this into one online tool: upload the photo, pick the edit, download the result.

What the software does

Nine photo edits built for real estate listings, all in one place.

Try for free
Furnish an empty room
After
Furnish an empty room
Before

Furnish an empty room

Restyle a furnished room
After
Restyle a furnished room
Before

Restyle a furnished room

Renovate and furnish
After
Renovate and furnish
Before

Renovate and furnish

Redesign an exterior
After
Redesign an exterior
Before

Redesign an exterior

Get a blue sky
After
Get a blue sky
Before

Get a blue sky

Create a kitchen or a bathroom
After
Create a kitchen or a bathroom
Before

Create a kitchen or a bathroom

Enhance image quality
After
Enhance image quality
Before

Enhance image quality

Remove your logo
After
Remove your logo
Before

Remove your logo

Empty a room
After
Empty a room
Before

Empty a room

Ready to edit your photos without leaving your browser?

Create an account and try the software on your own photos for free.

  • Nothing to install: everything happens online
  • Nine photo edits in one subscription
  • Results in seconds, ready for the MLS and listing portals
  • Built for agents, photographers and home stagers
  • Free trial, no credit card required
Try it freeSee pricing

On this page

What makes a great real estate photo?What is real estate photo editing software?Edits included in the softwareWeb app or desktop software?What AI photo editing really changesFree real estate photo editing software: what the trial includesReal estate photographer vs. editing software: what it costsHow much does real estate photo editing software cost?

What makes a great real estate photo?

A great real estate photo shows the home the way your eye sees it in person: a bright room with no blown-out windows, straight verticals, a blue sky, nothing distracting in the foreground and true-to-life colors. Those five things drive a buyer's first click on a listing.

Most of these flaws come from the camera, not the home: a phone struggles with a backlit room, and a wide-angle lens bends the walls. Real estate photography is largely about working around these limits, from shooting in natural light to editing afterwards.

What is real estate photo editing software?

Real estate photo editing software is built specifically for photos of homes for sale or rent. Unlike general photo editors, it doesn't offer hundreds of sliders: it applies the edits a listing needs, like furnishing an empty room, decluttering, correcting perspective or replacing a gray sky.

IACrea is a web app: nothing to install or update. Open your browser, upload a photo and get the result in seconds.

Edits included in the software

Nine edits are available: virtually staging an empty room, restyling a furnished room, decluttering, removing all furniture, redesigning an exterior, replacing a gray sky with a blue one, creating a kitchen or bathroom, enhancing a dark or blurry photo, and blurring things like license plates or faces.

Every edit starts from a real photo of the home. The software doesn't invent an imaginary interior: it works with the existing space, its layout and its windows and doors.

Web app or desktop software?

Desktop software needs a powerful computer, a license per seat and updates to manage. A web app works from any computer in the office or on the road, and the whole team always uses the same version.

IACrea is built that way: the app runs in your browser, processing happens on our servers, and your photos stay in your account. A mobile app completes the setup so you can photograph and edit a home on site.

What AI photo editing really changes

Traditional real estate photo editing takes dozens of minutes per image and a trained editor. AI editing takes seconds and just a choice of style.

The real difference is volume: a listing is rarely one photo, it's fifteen to thirty. Editing every photo of a home before it goes live becomes possible the same day, which raises the quality of all your listings, not just one photo.

Free real estate photo editing software: what the trial includes

Signing up for IACrea is free and gives you 3 AI credits, no credit card required. A standard-quality edit costs 0.1 credit, so the trial covers up to 30 photos: enough for a whole listing. Images are full resolution and watermark-free, ready to publish.

After the trial, the software moves to a subscription, from €20/month excl. tax. Be careful with photo editors sold as completely free: most add a watermark or lower the resolution, which makes the photo unusable on a listing portal.

Real estate photographer vs. editing software: what it costs

A real estate photographer charges per shoot, including travel and editing, and the cost comes back with every listing. That makes sense for a high-end home; for the rest of your listings, many agents shoot their own photos and end up with inconsistent results.

IACrea covers that second case: the mobile app captures the home during your walkthrough and applies an HDR effect, then the software edits your photos in seconds, with a subscription from €20/month excl. tax. A photographer is still the right call when a home needs a professional on site; the software handles everything else.

How much does real estate photo editing software cost?

IACrea is a subscription, with a set number of photos included each month and a free trial so you can test it on your own listings before paying. No per-seat licenses, no setup fees.

Team plans share a pool of photos across members: an agent who edits fewer photos leaves more for the others, so you don't buy a license for each person.

Customer reviews on IACrea

What our customers say after using IACrea

4.6/5 on Google· 10,000+ users since 2023
Thank you, IACrea, for letting us create top-quality images so quickly and so easily! I recommend it with as much enthusiasm as the results deserve. It's awesome!
Florence Edouard
More than a tool, a real revolution. I've been impressed since IACrea's early days. New features every month, a team that listens to its customers… In short, THE benchmark for virtual staging, and I'd even say for photo editing. Bravo!
Jérémy Perez
Good software. A small hiccup at the start, but Pauline fixed it brilliantly. I recommend it 100%. Emmanuel SZABO
ESEmmanuel Szabo

FAQ

Try for free
Do I need to install anything?

No. IACrea is a web app: it runs in your browser on Mac and PC, with nothing to install or update. There's also a mobile app to photograph and edit a home on site.

Do I need photo editing skills?

No. Upload the photo, choose the edit and download the result. No technical settings, and you can run an edit again if you don't like the result.

Is there a free version?

Signing up is free and includes 3 AI credits, enough for up to 30 standard-quality edits, no credit card required. Photos are full resolution and watermark-free. After that, you continue with a monthly subscription from €20 excl. tax.

Which photo formats are supported?

Common camera and phone formats, including iPhone HEIC. The original file is kept at full resolution; compression only happens when you download, based on where the photo will be used.

Can I use edited photos in my listings?

Yes. The images are yours to publish on the MLS, listing portals, your website and social media. To stay transparent with buyers, label photos as virtually staged when furniture has been added.

Can several agents use the same account?

Yes, with a team plan: each member has their own login, and the team shares one photo balance, with no per-seat licenses to buy.

Should I hire a real estate photographer or use editing software?

They serve different needs. A photographer makes sense for a high-end home or an on-site shoot. For the rest of your listings, AI editing software makes the photos you take consistent and ready to publish, for a fixed monthly cost instead of a fee per shoot.

Go further

Habitable surface area, Loi Carrez: what the agent must display

Living area, Carrez surface, layout surface: three figures, three purposes. What the law requires to be displayed, and what an agent risks by confusing them.

Read the guide →

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