Pauline Clavelloux is co-founder and CEO of IACrea. In daily contact with real estate agencies and agents, she understands their challenges around visibility, marketing and lead generation. On the blog, she shares actionable strategies on real estate marketing, social media and prospecting in the age of AI.
Articles by Pauline Clavelloux
Virtual home staging: is it legal and should it be declared?
Is virtual home staging legal in a listing? Legal framework, mandatory disclosures, and best practices for showcasing without deceiving the buyer.
Social media content for real estate with AI: practical guide
AI Real Estate Social Media Content: create staged photos, property videos, and branded posts in just minutes. Practical guide 2026 for agents.
AI Real Estate Prospecting: 4 Practical Strategies to Secure More Listings
How AI is revolutionizing real estate prospecting in 2026: visuals, videos, social media, and lead tracking. A practical guide for agents and brokers.
Create a real estate video with IACrea in 5 minutes
Step-by-step tutorial to create a real estate video from a photo with IACrea. From import to sharing in under 5 minutes. Free trial.
Virtual home staging: 14 before/after examples that lead to sales
Discover 14 before/after examples of virtual home staging with AI: living room, kitchen, bedroom, outdoor. Real results achieved with IACrea in just a few seconds.
Real estate photos on social networks: Practical Guide 2026
How to turn your real estate photos into leads on social networks? Instagram & Facebook formats, posting schedule, and AI tools — 2026 guide
AI Real Estate Video: Create Professional Videos in 2026
Complete guide to creating AI real estate videos in minutes. Tools, techniques and strategies to sell faster. Try IACrea for free.