Pauline Clavelloux is co-founder and CEO of IACrea. In daily contact with real estate agencies and agents, she understands their challenges around visibility, marketing and lead generation. On the blog, she shares actionable strategies on real estate marketing, social media and prospecting in the age of AI.
Articles by Pauline Clavelloux
Virtual Home Staging
Luxury Home Staging: The Ultimate Guide for Prestige Properties
Luxury home staging follows specific guidelines: high-quality materials, well-maintained exteriors, and a simple mise en scene. Discover how to achieve this with IACrea.
Real Estate Marketing
AI Real Estate Marketing: 10 Strategies for 2027
AI Real Estate Marketing in 2027: 10 Practical Strategies (staging, video, social proof, leads) to Generate More Listings. A Practical Guide for Agents.
Real Estate Photography
Smartphone vs Camera for Real Estate Photography: Which to Choose in 2026?
Smartphone or camera for your real estate photos? A complete 7-criteria comparison, a decision table, and the role of AI in closing the gaps in 2026.
Virtual Home Staging
Virtual Decluttering: Turning a Cluttered Property into an Instant Favorite
Virtual decluttering removes bulky furniture from a photo in seconds. Discover how this AI technique helps occupied listings sell faster.
Tutorials
IACrea Virtual Home Staging Tutorial: Step-by-Step Guide
Virtual home staging tutorial with IACrea: 4 steps to furnish your empty photos in under 5 minutes, with before/after examples. Free trial.
Virtual Home Staging
Virtual home staging: is it legal and should it be declared?
Is virtual home staging legal in a listing? Legal framework, mandatory disclosures, and best practices for showcasing without deceiving the buyer.
Real Estate Marketing
Social media content for real estate with AI: practical guide
AI Real Estate Social Media Content: create staged photos, property videos, and branded posts in just minutes. Practical guide 2026 for agents.
Lead Generation
AI Real Estate Prospecting: 4 Practical Strategies to Secure More Listings
How AI is revolutionizing real estate prospecting in 2026: visuals, videos, social media, and lead tracking. A practical guide for agents and brokers.
Tutorials
Create a real estate video with IACrea in 5 minutes
Step-by-step tutorial to create a real estate video from a photo with IACrea. From import to sharing in under 5 minutes. Free trial.
Virtual Home Staging
Virtual home staging: 14 before/after examples that lead to sales
Discover 14 before/after examples of virtual home staging with AI: living room, kitchen, bedroom, outdoor. Real results achieved with IACrea in just a few seconds.
Real Estate Marketing
Real estate photos on social networks: Practical Guide 2026
How to turn your real estate photos into leads on social networks? Instagram & Facebook formats, posting schedule, and AI tools — 2026 guide
Real Estate Video
AI Real Estate Video: Create Professional Videos in 2026
Complete guide to creating AI real estate videos in minutes. Tools, techniques and strategies to sell faster. Try IACrea for free.