Pauline Clavelloux is co-founder and CEO of IACrea. In daily contact with real estate agencies and agents, she understands their challenges around visibility, marketing and lead generation. On the blog, she shares actionable strategies on real estate marketing, social media and prospecting in the age of AI.
Writes aboutVirtual Home StagingTutorialsReal Estate MarketingReal Estate VideoReal Estate PhotographyLead Generation
Articles by Pauline Clavelloux
Tutorials
Create a 2D plan with IACrea: scan + editing tutorial
Create a 2D floor plan with IACrea in just a few minutes.
Tutorials
AI Voiceover for Real Estate Video: The Complete Tutorial 2026
How to add an AI voiceover to your real estate video with IACrea: choosing the tone, sequence activation, synchronized subtitles. Free trial.
Real Estate Marketing
Real estate 2D plan: the media that makes listings click
Real estate 2D Floor Plans: Why one in five buyers ignores an ad without a plan, how much it costs, and how to create yours in 5 minutes on-site.
Real Estate Video
Real estate drone video: the 2026 shooting guide
Real estate drone video: the 5 camera movements that make viewers want to visit, the right settings, budget, and integration into your IACrea video.
Real Estate Photography
Real estate drone: regulations, prices, and best practices
Real estate drone in 2026: DGAC regulations, pricing, aerial photography techniques, and AI integration to enhance your property listings.
Real Estate Photography
Real estate photography lighting: natural or artificial?
Golden hour, backlighting, accent lighting: how to master lighting in real estate photography for brighter listings that get more clicks.
Real Estate Video
20 Examples of AI Real Estate Videos That Help Sell
20 real-life examples of AI real estate videos by room and usage: interior, exterior, before/after, social media. Try IACrea for free.
Virtual Home Staging
Virtual Home Staging 2027: 5 Trends to Watch
AI personalisation, video fusion, energy-aware staging: discover the virtual home staging trends of 2027 and how to start using them today.
Virtual Home Staging
Luxury Home Staging: The Ultimate Guide for Prestige Properties
Luxury home staging follows specific guidelines: high-quality materials, well-maintained exteriors, and a simple mise en scene. Discover how to achieve this with IACrea.
Real Estate Marketing
Real estate AI marketing: 10 strategies for 2027
AI Real Estate Marketing in 2027: 10 Concrete Strategies (staging, video, social proof, leads) to Generate More Mandates. A Practical Guide for Agents.
Real Estate Photography
Smartphone vs Camera for Real Estate Photography: Which to Choose in 2026?
Smartphone or camera for your real estate photos? A complete 7-criteria comparison, a decision table, and the role of AI in closing the gaps in 2026.
Virtual Home Staging
Virtual Decluttering: Turning a Cluttered Property into an Instant Favorite
Virtual decluttering removes bulky furniture from a photo in seconds. Discover how this AI technique helps occupied listings sell faster.
Tutorials
IACrea Virtual Home Staging Tutorial: Step-by-Step Guide
Virtual home staging tutorial with IACrea: 4 steps to furnish your empty photos in under 5 minutes, with before/after examples. Free trial.
Virtual Home Staging
Virtual home staging: is it legal and should it be declared?
Is virtual home staging legal in a listing? Legal framework, mandatory disclosures, and best practices for showcasing without deceiving the buyer.
Real Estate Marketing
Social media content for real estate with AI: practical guide
AI Real Estate Social Media Content: create staged photos, property videos, and branded posts in just minutes. Practical guide 2026 for agents.
Lead Generation
AI real estate prospecting: 4 concrete levers to find more mandates
How AI is revolutionizing real estate prospecting in 2026: visuals, video, social media, and lead tracking. Practical guide for agents and brokers.
Tutorials
Create a real estate video with IACrea in 5 minutes
Step-by-step tutorial to create a real estate video from a photo with IACrea. From import to sharing in under 5 minutes. Free trial.
Virtual Home Staging
Virtual home staging: 14 before/after examples that lead to sales
Discover 14 before/after examples of virtual home staging with AI: living room, kitchen, bedroom, outdoor. Real results achieved with IACrea in just a few seconds.
Real Estate Marketing
Real estate photos on social networks: Practical Guide 2026
How to turn your real estate photos into leads on social networks? Instagram & Facebook formats, posting schedule, and AI tools — 2026 guide
Real Estate Video
AI Real Estate Video: Create Professional Videos in 2026
Complete guide to creating AI real estate videos in minutes. Tools, techniques and strategies to sell faster. Try IACrea for free.