Pauline Clavelloux is co-founder and CEO of IACrea. In daily contact with real estate agencies and agents, she understands their challenges around visibility, marketing and lead generation. On the blog, she shares actionable strategies on real estate marketing, social media and prospecting in the age of AI.
Writes aboutReal Estate MarketingVirtual Home StagingReal Estate VideoReal Estate PhotographyTutorialsLead Generation
Articles by Pauline Clavelloux
Real Estate Video
Real Estate Agent Video Ideas: 7 Formats That Win Listings
Real estate agent video ideas: 7 formats to shoot (intro, just listed, just sold, neighborhood, seller tips, before/after, testimonial), lengths and rules.
Real Estate Marketing
Real Estate Flyer: 12 Taglines, Examples and Disclaimers
Real estate flyer guide for seller prospecting: 12 taglines by use, images that get calls, required disclaimers, mailbox rules and response tracking.
Real Estate Photography
Habitable surface area, Loi Carrez: what the agent must display
Living area, Carrez surface, layout surface: three figures, three purposes. What the law requires to be displayed, and what an agent risks by confusing them.
Tutorials
How to Create a 2D Floor Plan With iPhone: IACrea Guide
How to create a floor plan with iPhone: scan each room on an iPhone Pro, then fix walls, doors and dimensions online for a listing-ready 2D floor plan.
Tutorials
AI Voiceover for Real Estate Video: Complete 2026 Tutorial
AI voiceover for real estate video: pick a voice, turn narration on sequence by sequence and add synced subtitles in the IACrea editor. Free trial.
Real Estate Marketing
Floor Plans in Real Estate Listings: Why They Get Clicks
Floor plans in real estate listings: why buyers skip listings without one, what a real estate floor plan costs, and how to make yours on site in 5 minutes.
Real Estate Video
Real Estate Drone Video: 5 Camera Moves That Sell
Real estate drone video: the 5 camera moves that make buyers want a showing, what a drone pilot costs, and how to edit it all in IACrea.
Real Estate Photography
Real Estate Drone Photography: FAA Rules, Costs & Tips
Real estate drone photography in 2026: FAA Part 107 rules, what a drone shoot costs in the US, shooting tips, and how to edit aerial photos with AI.
Real Estate Photography
Real Estate Photography Lighting: Natural or Artificial?
Real estate photography lighting tips: when to shoot each room, how to fix blown-out windows, and when supplemental light actually helps.
Real Estate Video
Real Estate Video Ideas: 20 AI Examples That Sell
Real estate video ideas to copy: 20 AI listing video examples by room and use, from interiors to before/after and Reels. Try IACrea free.
Virtual Home Staging
Virtual Staging Trends 2027: 5 Shifts Agents Should Know
Virtual staging trends for 2027: buyer-specific styles, video and 360° photos, warmer interiors, energy features, and how to use them today.
Virtual Home Staging
Luxury Home Staging: A Guide for High-End Homes
Luxury home staging plays by its own rules: fine materials, open space, standout outdoor areas. Here's how to get it right with virtual staging.
Real Estate Marketing
AI Real Estate Marketing: 10 Strategies for 2027
AI real estate marketing for 2027: 10 real estate marketing strategies (virtual staging, video, social proof, leads) to win more listings.
Real Estate Photography
Phone vs Camera for Real Estate Photography (2026)
Phone vs camera for real estate photography: 7 criteria, a decision table, and how AI closes the gap. Find out if your iPhone is enough in 2026.
Virtual Home Staging
Virtual Decluttering: Turn a Cluttered Home Into a Favorite
Virtual decluttering removes bulky furniture and clutter from listing photos in seconds. See how AI helps you sell occupied homes faster.
Tutorials
Virtual Staging Tutorial: How to Virtually Stage a Photo
Virtual staging tutorial: how to virtually stage a photo in IACrea in 4 steps and under 5 minutes, with before-and-after examples. Free trial.
Virtual Home Staging
Is Virtual Staging Legal? Disclosure Rules for Agents
Is virtual staging legal? What NAR's Code of Ethics, California's AB 723 and MLS rules require, and how to disclose staged listing photos.
Real Estate Marketing
Real Estate Social Media Content: The 2026 AI Guide
Real estate social media content made with AI: staged photos, listing videos and branded posts in minutes. A practical 2026 guide for agents.
Lead Generation
Real Estate Prospecting With AI: 4 Ways to Win More Listings
Real estate prospecting with AI: virtual staging, listing videos, a photo app, and lead tracking to get more listings. A practical guide for agents.
Tutorials
How to Make a Real Estate Video with IACrea in 5 Minutes
How to make a real estate video from one listing photo: pick a camera move, generate the clip, export it for your listing and Reels. Free trial.
Virtual Home Staging
Virtual Staging Before and After: 14 Real Examples by Room
Virtual staging before and after: 14 real examples by room: living rooms, kitchens, bedrooms, cluttered homes and yards, each done in under a minute.
Real Estate Marketing
Real Estate Social Media Posts: The 2026 Photo Guide
Real estate social media posts that turn listing photos into leads: Instagram and Facebook sizes, posting cadence and AI tools for agents.
Real Estate Video
AI Real Estate Video: Turn Listing Photos Into Pro Videos
AI real estate video, step by step: turn listing photos into pro videos in minutes, pick the right formats, and share them on the MLS and social media.